Privacy Policy

Waiting for Waves Apparel Ltd
Last updated: July 2025

1. Introduction

Waiting for Waves Apparel Ltd ("we", "our", "us") is committed to protecting your privacy and ensuring your personal data is handled in a safe and responsible way. This Privacy Policy explains how we collect, use, and store your information when you use our website and services.

We are the data controller of the personal information you provide to us and are registered in accordance with UK data protection laws.

2. Information We Collect

We may collect the following types of personal data from you:

Identity Information: Name, title, username or similar identifier
Contact Details: Email address, phone number, billing/shipping address
Payment Information: Payment card details (handled securely via third-party processors)
Order History: Details of your purchases and interactions with our store
Technical Data: IP address, browser type, location, device info
Marketing Preferences: Your choices around newsletters, promotions, etc.

We do not collect any special category data (e.g., health or biometric data).

3. How We Use Your Data

We use your information for the following purposes:

To process and deliver your orders
To manage your account
To communicate order updates and customer service responses
To personalise your shopping experience
To comply with legal obligations (e.g., tax, fraud prevention)
To send promotional emails if you have opted in

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link or contacting us directly.

4. Sharing Your Information

We only share your data with trusted third-party service providers to operate our business. These may include:

Payment processors (e.g. Stripe, PayPal)
Couriers and delivery services
Website hosting and email marketing platforms
Legal or regulatory bodies when required by law

We will never sell or rent your personal data to third parties.

5. How We Store and Protect Your Data

Your information is securely stored using industry-standard safeguards. We take appropriate measures to prevent unauthorised access, loss, misuse, or alteration of your personal data.

We retain your data only as long as necessary for the purposes listed in this policy, including legal and accounting requirements.

6. Your Data Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data (in certain circumstances)
Object to or restrict processing
Withdraw consent for marketing
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at:
📧 info@waitingforwaves.co.uk

7. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. These include:

Essential cookies (for functionality)
Analytics cookies (to understand how visitors use our site)
Marketing cookies (to deliver relevant ads)

By using our site, you consent to the use of cookies in line with our Cookie Policy. You can adjust cookie preferences in your browser settings.

8. Children’s Privacy

We do not knowingly collect or store personal information from anyone under the age of 16. If we become aware that data has been collected from a minor without parental consent, we will delete it.

9. Changes to This Policy

We may update this Privacy Policy occasionally. Changes will be posted on this page and, where appropriate, notified to you via email or on-site announcement.

10. Contact Us

If you have any questions about this policy or how we use your data, please contact us at:

📧 Email: info@waitingforwaves.co.uk
📍 Address: 59a Globe Industrial Estate, Grays, RM17 6ST